One of the never-ending problems of being a Small Business owner is setting yourself apart from your competitors in a crowded marketplace.

I’ve been working in publishing for business for almost 20 years, and I’ve learnt that there are common mistakes first-time authors and self-publishers make time and time again.

I’m often asked how long the writing and self-publishing process take. Let’s find out!

Authors often tie themselves in knots trying to decide how to launch their book. I’m here to solve this for you in one easy article. Read on.

Knowing where you fit in the publishing spectrum will help you successfully navigate the process, so let’s consider the different publishing models available to Small Businesses.

A lot of technical issues need to be managed in producing a book, so having everything done in one place can be advantageous. So, overall, you may actually find little or no cost advantages in shopping around for individual services.

Just as he did with self-publishing companies, Bob looks into distribution and publicity and decides it’s all too costly. He can do himself! (Bit of a slow learner is our Bob.)

To help you understand what not to do in your self-publishing journey, here’s a little story about Bob and everything he did wrong with his publishing.

If you’ve made the very wise decision to self-publish a book for your small business, you will of course want to know how much you’ll need to invest. So how much does it cost? Let’s have a look.

You need to think about how you’re going to get your book out there. You can sell it on your website, but if you want it available to the wider public, then you’re probably going to need to think about eBook and print on demand distribution.

If you’ve ever wondered how books are published, especially if you’re thinking of writing and publishing a book for your Small Business, here’s a (slightly fictionalised but mostly accurate) glimpse behind the scenes.

Why has the popularity of publishing for business grown so rapidly? Writing a book as a business tool is a growing trend that has been spurred on by two significant developments.

Many first-time self-publishers have the same queries, so here are some answers to some Small Business self-publishing questions I hear quite often.

A book will establish you as an expert and leader in your field. It will set you apart from the competition. You don’t need to do any more selling than that.

Most authors who self-publish a book for their Small Business don’t aim to make money from book sales; they aim to make a profit by boosting their profile and generating increased business.

Have you been thinking about writing a book for your Small Business, but ‘something’ keeps getting in the way?…If this is you, I’ve got my debunking hat on, and it’s time to listen up. It’s time to get over your fears and excuses.