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Andrew Griffiths is an international bestselling author of 13 books written over 20 years and sold in 65 countries. 

Andrew has personally coached and mentored over 500 people globally to write and publish their first book. He is considered one of the leading author coaches in the world.

Why on Earth Would you Read the Same Book Every Year for 30 Years?

Why on Earth Would you Read the Same Book Every Year for 30 Years?

 

Every year over the Christmas break, I have a ritual that I have adhered to for over 30 years. I dig out a copy of Dale Carnegie's "How to Win Friends and Influence People" and read it. Yes, I've read it over 30 times now.

What more can I possibly learn from reading the same book after the second, third or fourth (or thirtieth) read? Well that's the interesting part. Every single time I have read this book, I've learned something new, I've interpreted some of the information in a completely different light, I'm reminded about the key messages in the book that sometimes I forget in amongst a busy life and last but not least, I get just as much enjoyment reading it today as I did the first time I read it.

In fact I re-read quite a few books. To me they are the classics of business, self-help and even fiction. Those books that have been very influential on my life in so many ways. And I find the same with each and every one of them. Whilst there is a familiarity about them, I always learn something that I didn't know before, that somehow I seemed to have missed in past readings. The reading experience is somehow different and the meaning I take from these books is likewise a little different in an interesting way.

Of course the reality is that the book hasn't changed, I have. What is going on in my world at any specific time that I am reading the book is different. The trials and tribulations I am experiencing are not the same as they were last time. I've become older, hopefully a little more wise and it's fair to assume I've had more life experiences that make me a different person, open to interpreting information in a different way.

Whilst this might not be for everyone, re-reading those books that have had a profound influence on my life, over and over again, helps to keep me on track, inspires me to be a better entrepreneur and a better person. And I'm hoping I get to read "How to Win Friends and Influence People" at least another 30 times.

FIRST PUBLISHED ON INC.COM

 
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